Adidas
sportswear
0
Maybe woke
Confidence: HIGH · 8/8 dimensions
- 01Adidas North America earned a perfect 100 score on the HRC Corporate Equality Index for 2025/2026 with full points for workforce protections, inclusive benefits (including transgender care), inclusive culture, and outreach; it supports 30+ ERGs covering LGBTQIA+, gender, ethnicity, and other dimensions plus gender pay equity reviews.W8
- 02Adidas maintains a dedicated DEI team and 2022 strategy 'Creating an Equal Playing Field for All' with pillars of People, Culture, and Accountability, including gender balance goals (40% women in management in 2023 targeting 50% by 2033), US racial equity hiring targets, ERGs, Leading with Inclusion training, and a $120M United Against Racism investment.2024W7
- 03Recent major campaigns feature diverse casting and themes of inclusion, such as the 'You Got This' series highlighting female athletes in male-dominated sports and body positivity, plus Pride collections with LGBTQ+ co-creators and models.2025W6
Signal analysis · 8/8 dimensions scored
Evidence exhibits · Case file WC-2026-000028
We received a perfect score of 100 on the Human Rights Campaign Foundation's 2025 Corporate Equality Index
linkedin.com
Filed document
Diversity, Equity, and Inclusion - adidas Annual Report 2023
report.adidas-group.com
Adidas tackles sports sideline pressures with 'You Got This' campaign
marketingdive.com
Filed document
LOVE UNITES: Meet Pabllo Vittar, our Co-creator for Pride 24
adidas-group.com
Adidas faces backlash over swimsuit advertisement
cbsnews.com
Filed document
adidas terminates partnership with Ye immediately
adidas-group.com
Filed document
Message from the adidas Board: Creating Lasting Change Now
adidas-group.com
Adidas AG Profile: Recipients
opensecrets.org
Adidas Boycott Calls Grow Over 'Biological Male' Modeling Women's Swimsuits
newsweek.com