WokeCheck
™
Daily
Rankings
Methodology
Rankings
Official industry tables · ranked by composite score
Retail
4 on file →
01
Costco
Maybe woke
Maybe woke
W56
02
Target
Balanced
Balanced
W1
03
Tractor Supply Company
Certified based
Certified based
B62
Sportswear
3 on file →
01
Patagonia
Certified woke
Certified woke
W78
02
Nike
Maybe woke
Maybe woke
W54
03
Adidas
Maybe woke
Maybe woke
W50
Big Tech
3 on file →
01
Apple Inc.
Certified woke
Certified woke
W68
02
Salesforce
Maybe woke
Maybe woke
W36
03
Tesla, Inc.
Maybe based
Maybe based
B58
Fashion
2 on file →
01
Levi's
Certified woke
Certified woke
W62
02
American Eagle Outfitters
Balanced
Balanced
B6
Coffee
2 on file →
01
Starbucks
Balanced
Balanced
0
02
Black Rifle Coffee Company
Maybe based
Maybe based
B56
Beer & Beverages
2 on file →
01
Coca-Cola
Maybe woke
Maybe woke
W26
02
Bud Light
Balanced
Balanced
B15
Home Improvement
2 on file →
01
John Deere
Maybe based
Maybe based
B25
02
The Home Depot
Maybe based
Maybe based
B30
Toys
2 on file →
01
The LEGO Group
Maybe woke
Maybe woke
W46
02
Mattel
Maybe woke
Maybe woke
W38
Hotels & Travel
1 on file →
01
Airbnb
Maybe woke
Maybe woke
W42
Snacks & CPG
1 on file →
01
Ben & Jerry's
Certified woke
Certified woke
W77
Fast Food
1 on file →
01
Chick-fil-A
Maybe based
Maybe based
B24
Restaurants
1 on file →
01
Cracker Barrel Old Country Store
Maybe based
Maybe based
B32
Media & Entertainment
1 on file →
01
The Walt Disney Company
Maybe woke
Maybe woke
W43
Automotive
1 on file →
01
Harley-Davidson
Maybe based
Maybe based
B27
Streaming
1 on file →
01
Netflix
Maybe woke
Maybe woke
W58
Beauty
1 on file →
01
Sephora
Certified woke
Certified woke
W63