Ben & Jerry's
snacks cpg
0
Certified woke
Confidence: HIGH · 8/8 dimensions
- 01The company and its independent board issue frequent official statements and social posts on racial justice, LGBTQ+ rights, reproductive rights, climate, campaign finance, and the Israeli-Palestinian conflict (including calling Israel's Gaza actions genocide and supporting ceasefire/Palestinian rights), and have sued Unilever over alleged censorship of such positions.2025W10
- 02In 2024 Ben & Jerry's launched its first major ad campaign in nearly a decade, 'Make Some Motherchunkin’ Change!' / 'Progress Comes In Many Flavors', which explicitly promotes activism on climate change, racial justice, gay pride, gun control, banned books, and related causes via video, social, and OOH placements.2024W9
- 03Ben & Jerry's maintains public commitments to DEI including year-over-year increases in spending with Black-owned and Black-led suppliers and issued a June 2024 statement defending DEI programs against state bans while calling to dismantle white supremacy instead.2024W9
Signal analysis · 8/8 dimensions scored
Evidence exhibits · Case file WC-2026-000009
Ben & Jerry's alleges Unilever fired its CEO over activism
npr.org
Filed document
Our Values, Activism and Mission
benjerry.com
Ben & Jerry’s first ad campaign in years is a call for more activists
marketingdive.com
Filed document
Dismantling White Supremacy Demands Advancing Diversity, Equity, and Inclusion
benjerry.com
Filed document
Ben & Jerry’s Will End Sales of Our Ice Cream in the Occupied Palestinian Territory
benjerry.com
Ben & Jerry's Foundation Homepage
benandjerrysfoundation.org
Ben & Jerry's Profile: Recipients
opensecrets.org
Ben & Jerry's cofounder leaves firm amid dispute with Unilever over Gaza
aljazeera.com