Harley-Davidson
automotive
0
Maybe based
Confidence: HIGH · 8/8 dimensions
- 01Company stated it has not operated a DEI function since April 2024, has no hiring quotas, ended supplier diversity spend goals, exited HRC Corporate Equality Index participation, and removed socially motivated content from training.2024B8
- 02Major 2024 consumer boycott calls and pressure originated from the right (activist Robby Starbuck and conservatives) over perceived DEI and LGBTQ+ initiatives, which prompted the company's rollback; renewed right-wing boycott calls occurred in 2026 over executive hires.2024W7
- 03In the last 12-24 months the company executed a formal DEI rollback in August 2024 (function ended earlier in April), appointed new CEO Artie Starrs in late 2025 with stated focus on core product/dealers/basics, and maintained the changes despite renewed 2026 criticism.2025B7
Signal analysis · 8/8 dimensions scored
Evidence exhibits · Case file WC-2026-000021
Harley-Davidson is dropping DEI policies after pressure from diversity critics
cbsnews.com
Harley-Davidson sales hit by inflation, DEI boycott
nypost.com
Harley-Davidson facing new 'woke' DEI allegations, boycott calls
usatoday.com
Filed document
Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer
investor.harley-davidson.com
Harley-Davidson is dropping diversity initiatives after right-wing anti-DEI campaign
cnn.com
Wisconsin LGBT Chamber of Commerce completes first entrepreneurship boot camp with Harley-Davidson
bizjournals.com
Harley-Davidson drops DEI initiatives amid pressure from ‘anti-woke’ activists
theguardian.com
HRC Foundation Announces Record Participation in Upcoming 2025 Corporate Equality Index
hrc.org
Harley-Davidson TV Spot, 'Ride, Again' Song by Willie Nelson
ispot.tv
Harley-Davidson Inc PAC Contributions to Federal Candidates
opensecrets.org