The LEGO Group
toys
0
Maybe woke
Confidence: HIGH · 8/8 dimensions
- 01LEGO released the 'Everyone is Awesome' LGBTQIA+ pride set, ran the 2022 A-Z of Awesome Pride campaign with a $1 million donation to LGBTQIA+ organizations, sponsored World Pride, partnered with groups including GLSEN and Stonewall, and introduced Hidden Disabilities Sunflower lanyard characters.2022W8
- 02LEGO's 2025 'She Built That' campaign reimagines a RUN DMC track and uses events, plaques, and content to challenge gender stereotypes by positioning girls as builders and creators.2025W7
- 03LEGO offers global paid parental leave of 26 weeks for primary caregivers and 8 weeks for secondary caregivers available to all family structures with self-identification of roles, plus Inclusion Networks/ERGs, all-gender toilets, and gender-balance targets aligned with Danish regulations.W7
Signal analysis · 8/8 dimensions scored
Evidence exhibits · Case file WC-2026-000027
Filed document
The A-Z of Awesome – Because Self Expression and Identity Matter
lego.com
Filed document
RUN DMC’s ‘It’s Like That’ Is Reimagined by the LEGO Group and ‘Global Girls Crew’ to Empower a New Generation of Girl Builders
lego.com
Filed document
Diversity and inclusion - Sustainability - LEGO.com
lego.com
Lego rebuilds Run-DMC's 'It's Like That' as girls' empowerment anthem
marketingdive.com
Filed document
Our family-friendly workplace - Careers - LEGO.com
lego.com
LEGO Faces Boycott Calls Over 'Transgender Building Sets'
newsweek.com
Lego boycott because of Everyone is Awesome
reddit.com
Lego drops diversity terms from its annual sustainability report
theguardian.com
LEGO Quietly Drops DEI Language from Sustainability Report
sustainabilitymag.com
LEGO Systems Profile: Summary - OpenSecrets
opensecrets.org