Nike
sportswear
0
Maybe woke
Confidence: HIGH · 8/8 dimensions
- 01Nike maintains multiple Global UNITED employee networks including PRIDE, Disability, and others; offers inclusive benefits with enhanced transgender healthcare, abortion travel coverage, fertility/adoption/surrogacy support, pay equity, and scores 100 on the HRC Corporate Equality Index.W8
- 02Nike's major campaigns feature diverse casting and themes of empowerment for underrepresented athletes, including the 2018 Kaepernick 'Dream Crazy' ad, women-focused 'Dream Crazier' and 2025 Super Bowl 'So Win' anthem highlighting female athletes like Caitlin Clark and A'ja Wilson, plus Paralympian inclusions.2025W7
- 03Nike faced boycotts and backlash primarily from the right, including shoe-burning and #BoycottNike over the 2018 Colin Kaepernick ad and 2023 Dylan Mulvaney partnership promoting women's apparel.2018W7
Signal analysis · 8/8 dimensions scored
Evidence exhibits · Case file WC-2026-000002
Filed document
Fostering a Culture of Belonging - About Nike
about.nike.com
Filed document
FY23 NIKE, INC. IMPACT REPORT
media.about.nike.com
Filed document
Nike's New “So Win” Brand Anthem Celebrates the Power of Sport
about.nike.com
Kaepernick ads spark boycott calls, but Nike is seen as winning in the end
reuters.com
What believing in Colin Kaepernick means for Nike
pbs.org
How Trans TikTok Star Dylan Mulvaney Became A Far-Right Target After Scoring Deals With Bud Light And Nike
forbes.com
Filed document
Diversity, Equity and Inclusion - About Nike
about.nike.com
Nike responds to backlash over Dylan Mulvaney partnership, instructs customers to 'Be kind, be inclusive'
foxnews.com
Nike Inc Profile: Recipients - OpenSecrets
opensecrets.org
Sporting Goods brands quietly retreat from DEI messaging
sgieurope.com